NAUTOR SWAN AND EDMISTON
NAUTOR SWAN AND EDMISTON
NAUTOR SWAN AND EDMISTON JOINFORCES WITH A SHARED VISION
The two companies have announced a commercialpartnership for the new sailing alloy 40+ metresrange. The first yacht will be designed by MalcolmMcKeon Yacht Design.
The partnership between Nautor Swan and Edmiston signifies the beginning ofan exciting new era. For Nautor Swan, this venture represents a bold step intoa new market, not just in terms of size but also material, introducing a newrange of sailing yachts designed for a discerning and forward-thinking clientele.For Edmiston, as one of the largest brokerage house in the world, thepartnership affirms their trust in Nautor Swan’s status as legendary brand insailing, which will drive the project to global success.
The collaboration is built on a shared vision to elevate Nautor Swan’s globalpresence, furthering its legacy in the maxi yacht segment, and to strengthen thereach of the new alloy range across the world. It also marks another significantstep in the Nautor Swan for America initiative that began with the partnershipwith American Magic, aiming to re-energize sailing in the United States.
Nautor Swan, explains:
“We acquired Nautor Swan to complement our product offering, entering thesailing segment with the most iconic brand. Sanlorenzo and Nautor Swan sharesimilar values, catering to a club of “connoisseur” yachtsmen who arepassionate about the sea. We are actively exploring new markets, and haveexciting plans ahead of us with sailing also positioning itself as a sustainablechoice. Our partnership with Edmiston is a natural progression of our sharedvision which opens up new opportunities for the future of both brands
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“Nautor Swan is one of the iconic names within the sailing yacht world. We areexcited to embark on this journey with Sanlorenzo and Nautor Swan toestablish the brand at the pinnacle of performance sailing yacht production. Working closely with Massimo and Giovanni, with Bruce leading from Edmistonwe are optimistic and excited for the future”. States Jamie Edmiston, ChiefExecutive Edmiston.
Giovanni Pomati, CEO of Nautor Swan, says:
“This partnership with Edmistonis vital to completing a strategic operation that will leverage the collectiveexpertise of Sanlorenzo in the superyacht industry. The collaboration will createa powerful synergy of knowledge, ensuring the success of an ambitious globalproject and technology transfer opportunities to the sailing segment.”
Bruce Brakenhoff will be the primary contact at Edmiston for this exciting newproject. Edmiston’s office, located at 2 Marina Plaza, Goat Island, Newport,Rhode Island, will serve as the operational hub for the promotion and salesactivities of this new yacht range, marking a significant return for Nautor Swanto Newport, a world-renowned sailing center that has long been a beacon foryacht enthusiasts.
The Finnish shipyard is working on multiple fronts, with the new alloy rangestanding as one of its most pivotal initiatives. This range is designed for animportant market segment, where owners are eager to finally own a Swan-branded yacht and become part of the Swan legend.
The first yacht in this alloy range will be designed by Malcolm McKeon YachtDesign, whose design philosophy combines performance, comfort, andinnovation with elegance and modernity. McKeon’s expertise will push theboundaries of performance while retaining the timeless beauty and tradition forwhich Swan yachts are renowned, while also ensuring the authenticity of theSwan experience for new and existing customers.
The alloy sailing yachts will honor Nautor Swan’s iconic aesthetic whilefocusing on protection, comfort, and long-range cruising ability, with nocompromise to sailing performance. Sustainability will be at the core of everydesign, incorporating cutting-edge solutions such as hydrogeneration and other.
About Edmiston
Edmiston is one of the world’s most successful and respected yacht brokerage companies. Its iconic redbrand is instantly recognisable, and with offices in London, Monaco, New York, Miami, Newport andMexico City, Edmiston is a company synonymous with revolutionising yacht marketing. The company hasbeen involved in some of the most important yacht sales, charter and new construction transactions of thelast 25+ years; and continues to inject innovation and energy into every one of its activities. Founded byChairman Nicholas Edmiston in 1996, the company is today headed by his son Jamie Edmiston who hasbeen Chief Executive since 2014.
About Nautor Swan
Founded in 1966, Nautor Swan is recognized all over the world for its performance sailing yachts. The keyelements of the brand are elegance, quality, performance, innovation, and reliability. With a state-of-the-artfacility based in Pietarsaari, a Global Service with four hubs in the Med and 18 service points, thedivisions ClubSwan Racing, Brokerage, and Charter, Nautor is a brand with 360° activity. More than 2,350yachts have been built over five decades between 28 and 131 feet. The range is divided into four differentlines: ClubSwan Yachts, Swan Yachts, Swan Maxi Yachts, and the motor yacht division, with SwanShadow, Swan Overshadow, and Swan Arrow. The jewels in the crown of the ClubSwan Racing calendarare the Rolex Swan Cup (Porto Cervo), the Swan One Design Worlds and The Nations Trophy.
