SACS MARINE
Sacs
SACS MARINE LAUNCHES A NEW PHASE OF ITS BUSINESS MODEL: THE FIRST SACS LOUNGE IN ITALY OPENS
SACS MARINE, a leader in the yachting industry, is evolving toward a business model aimed at strengthening its direct relationship with boat owners – while continuing to prioritise the quality of after-sales service and local presence, which are essential to providing a distinctive experience.
The Italian shipyard, a world leader in the design and production of boats that combine comfort, adventure, elegance, sportiness, and versatility under the Strider and Rebel brands, is announcing the launch of a process to evolve its go-to-market model, which will complement its traditional dealer network with a new collaboration model with selected local partners.
Not merely a change of channel, but a transformation of the relationship between the shipyard, boat owner and sales network: the new strategic partners will pool their expertise and extensive reach to become a point of reference for all services that the shipyard, due to its industrial nature, cannot provide with the same level of proximity: from delivery to after-sales service, including all the support and relationship-building activities necessary to build the owner’s brand loyalty over time.
In this process, SACS Marine has identified Nautica Bertelli as its first partner with which to launch this new phase, drawing on a long-standing presence rooted in two complementary locations: the Santa Margherita Ligure facility, the company’s representative office in Liguria with offices and a dedicated marina, and the Paratico facility, on Lake Iseo, the historic headquarters of the Brescia-based company and its flagship showroom, which will also serve as a technical base for boat testing and on-water trials for enthusiasts and prospects.
Operating in the boating industry for over fifty years, Nautica Bertelli has built its identity on a strong professional foundation and a comprehensive range of services, including storage, service and management of the boat throughout its entire life cycle: the same expertise that SACS Marine now intends to make available to its customers through this new partnership model.
Matteo Magni — SACS MARINE
“The evolution of our business model stems from our desire to be even closer to boat owners and to ensure an experience in line with the values that set SACS Marine apart. For this reason, for the first SACS Lounge in Italy, we chose to cooperate with Nautica Bertelli, which shares our commitment to service, attention to quality, and ability to build long-term relationships. Sharing values and vision is the fundamental prerequisite for creating tangible value for the end customer.”
Massimo Bertelli — Nautica Bertelli
“More than fifty years of history meets SACS’s cutting-edge innovation to redefine the boating concept. Ours is a shared challenge that looks toward the future of the industry: to exceed current standards through a long-term vision and synergistic collaboration, capable of enhancing the owner’s experience by focusing, with the utmost expertise, on every one of their needs.”
The partnership is part of a broader strategy of SACS Marine aimed at strengthening its direct relationship with boat owners, while continuing to focus on service quality and local presence.
