Invictus People is born, and Owners play the starring role
Invictus People is the name of the Italian brand’s new communication project, which gives Owners the starring role. This idea of community developed spontaneously from people who live a truly emotional experience and are linked by a shared passion.
The I. Y. brand has simply gathered them together, listening to them and providing all the people who want to use social media to highlight how they identify with the brand’s values and lifestyle with a way of expressing this.
Relaxation, entertainment, refined style: they are all ideal ingredients for enjoying the sun, the sea and a day on a yacht.
To become protagonists of Invictus People, yachting fans just need a photo to tell about their most exclusive moments onboard an Invictus yacht, tagging @invictusyacht and using the #invictusyacht hashtag.