Frauscher Shipyard expands to the Côte d‘Azur

From dreamy Lake Traunsee in the heart of the Salzkammergut area to Port Adriano and the French Riviera. Seven years after the Majorca location was opened, Frauscher Shipyard is launching its next offensive in the Mediterranean region with a subsidiary near Saint-Tropez on the Côte d’Azur that exhibits even more exquisite international flair. The opening of the subsidiary emphasizes the Austrian family-owned company’s future-oriented strategy. 

The harbour of Port Grimaud is not only a popular tourist attraction, but also draws boating enthusiasts from around the world. The region in southeastern France, also known as the “Venice of France”, with more than 2000 berths and a picturesque backdrop, is the ideal location for presenting premium luxury yachts to international boating enthusiasts. The new sales location allows enjoyable test drives through the picturesque city on the lagoon and nearby bays, for example with the Frauscher 1017 GT or the Frauscher 1414 Demon.

Stefan Frauscher, the member of management who is responsible for the new sales point, explains: “We want to be closer to international customers who are looking for a sporty boat with an outstanding design and who appreciate first-rate service. The new location in Port Grimaud is ideal for potential buyers who wish to take the boat for a spontaneous cruise to the beaches of St. Tropez or Cannes.”

For three generations the family owned shipyard has been building motor yachts, electric yachts and sailing yachts that have earned a well-deserved reputation worldwide. The key drivers for the popularity of these boats – with the quality mark “Made in Austria” – are innovative solutions, excellent craftsmanship, and a huge passion for boat-building. 

By expanding to Port Adriano in Majorca Frauscher had already demonstrated the diversity of the company’s motor and electric yachts, which cut a good figure in virtually any water due to their outstanding handling characteristics. The second sales location in France’s Port Grimaud now responds to the increasing importance of the market on the Mediterranean coast.

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