boot Düsseldorf 2013
boot Düsseldorf 2013:
Europe’s central marketplace is the industry’s premier choice
World’s biggest yacht and watersports show well on course / Messe Düsseldorf expects 1,650 exhibitors from over 50 countries / German watersports market still buoyant
boot Düsseldorf is proving to be a safe haven in turbulent economic times. The yacht and watersports industry is concentrating its trade fair activities increasingly on the sector’s international marketplace and filling the exhibition halls there. 1,650 exhibitors from over 50 countries will be premiering boats and presenting new products at the world’s biggest yacht and watersports show from 19 to 27 January 2013. boot 2013 looks all set to pick up where its successful predecessor left off.
Well on course: “We’re well on course. In view of the tense situation on the international markets and particularly in southern Europe, all eyes of the industry are now on boot,” says Goetz-Ulf Jungmichel, Director of boot Düsseldorf. “Numerous exhibitors want to book extra space. We are confident that the 17 boot halls will be filled pretty well to capacity and expect plenty of innovations and boat premieres and even a number of new arrivals from the international yacht scene.”
The German boat and watersports market is currently “standing firm”, according to the German Marine Federation (BVWW) in Cologne. It is proving to be in a much stronger state than its European neighbours, which applies particularly to the Mediterranean region strongly affected by the European debt crisis. boot Düsseldorf is benefiting from this scenario and has become the industry’s premier choice. Exhibitors are pinning their hopes on a continuation of German consumers’ buying mood and on the roughly 50,000 foreign visitors with money to spend who travel to boot Düsseldorf from all over the world every year to find out all about the latest innovations in the boat and yacht sector.
International brand diversity: Roughly 40 per cent of those participating in boot 2013 will be coming from outside Germany. Some 650 foreign exhibitors from well over 50 countries are contributing to the highly international quality of what’s on show at the trade fair centre. The biggest foreign contingent is the Netherlands with 140 exhibiting boatyards, equippers and service providers, followed by France and Italy each with 50 exhibitors, the United Kingdom with 30 and Austria 26. International brand diversity is being bolstered by joint participations of leading boatbuilding nations. The UK, Finland, France, the Netherlands, Poland and Hungary have registered with joint stands.
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